Privacy Policy
Our Commitment to Your Privacy
Our dealership is committed to protecting your privacy. This policy outlines what personal information we collect, how we use it, and how you can access or update it.
By using this website, you agree to the terms outlined here and in our Terms of Service.
Guiding Principles
We collect personal information to improve your experience. We take reasonable measures to protect your data, but cannot guarantee 100% security.
Disclosure of Personal Information
We do not sell, rent, or trade your information except in the following cases:
-
To service providers and business partners (some outside the U.S.)
-
As required by law or legal processes
-
For business reorganization or sale
Non-Personally Identifiable Data
We may collect information such as:
-
Browser type and version
-
IP address
-
Device ID and location
-
Referring sites
This data helps us improve our site and personalize your experience.
Use of Cookies
Cookies help provide a customized experience. You can disable them in your browser settings, but some features may not work correctly if you do.
Voluntarily Provided Personal Information
Information you provide (e.g., name, email, veteran status) may be used to:
-
Contact you
-
Provide services or offers
-
Begin a purchase or finance process
You can opt out of communications at any time.
Access and Hosting
Our website is hosted in the U.S., and your data will be processed on U.S.-based servers.
External Links
We are not responsible for the privacy practices of third-party sites linked from this website.
Passwords
Keep your password private to maintain the security of your account.
Public Forums
Information shared in forums or chat areas may become public. Use caution when posting personal details.
Opt-Out Options
You may decline to share personal information and opt out of communications at any time.
Policy Updates
We may update this Privacy Policy periodically. Continued use of the site means you accept these changes.
Behavioral Tracking
This site may use third-party tracking to gather data such as:
-
Clicks, page views, and form entries
-
Shopping behavior and ad interactions
Learn more or opt out:
Mobile settings:
Children’s Privacy
We do not knowingly collect data from children under 13. No information should be submitted by those under this age.
Third-Party Data Collection
Third parties may use cookies and other tech to collect information for advertising and analytics. Some data may be combined with information from other sites and devices.
Notice to European Residents
This site is intended for users in the U.S., Canada, and Mexico. We do not knowingly collect data from EU residents.
California & Nevada Residents
Residents of California and Nevada have additional rights under the California Consumer Privacy Act (CCPA) and Nevada SB220.
We may collect the following categories of personal information (within the last 12 months):
-
Identifiers (e.g., name, address)
-
Commercial info (e.g., purchases)
-
Internet activity (e.g., browsing history)
Exemptions apply for public, de-identified, or regulated data (e.g., HIPAA, GLBA).
Sources of Personal Information
We collect personal information from the following sources:
Directly from users when you fill out lead or web forms on our site.
From website interactions, including automatically collected data like IP address, device ID, and geolocation.
From our service providers or their agents.
From data aggregators and vendors.
From third parties in connection with services we provide (e.g., vehicle sales records for analytics).
From anti-fraud and crime prevention partners.
Use of Personal Information
We may use or disclose your personal information for the following purposes:
To fulfill your requests (e.g., vehicle interest, promotions, offers).
To provide information, products, or services.
To send you email alerts, event notifications, or news.
To meet contractual obligations and manage billing/collections.
To improve website functionality and user experience.
To manage saved user accounts and attribution.
To send marketing and promotional materials.
For personalized website experiences.
For ad targeting, audience segmentation, and behavioral advertising.
To infer search preferences and purchase intent.
For internal analytics, testing, research, and development.
To protect rights, property, and safety.
To enable anti-fraud and crime prevention.
To comply with law enforcement and legal obligations.
For business transitions (e.g., mergers, acquisitions).
For other uses described in this Privacy Policy.
We will not use your personal information for significantly different or unrelated purposes without prior notice.
Sharing Personal Information
We may share your personal information with third parties for business purposes, under contracts that require confidentiality and limited use.
In the past 12 months, we have disclosed the following personal information categories for business purposes:
A. Identifiers
B. California Customer Records (Cal. Civ. Code § 1798.80(e))
C. Protected classifications (CA or federal law)
D. Commercial information
F. Internet or similar network activity
G. Geolocation data
K. Inferences from personal information
Recipients may include:
Our subsidiaries, parents, and affiliates
Service providers (e.g., website hosting, analytics)
Automotive OEMs
Third parties authorized by you
In the last 12 months, we have not sold personal information.
Your Rights Under the CCPA
If you are a California resident, you have the following rights:
Access and Data Portability
You can request details about:
Categories of personal information collected
Sources of information
Business or commercial purpose for collection
Third parties with whom we share information
Specific pieces of information collected
If we have shared or sold data, you may request:
A list of categories sold and who purchased them
A list of categories disclosed for business purposes
Deletion Rights
You may request that we delete your personal information, with some exceptions. We may retain data if necessary to:
Complete a transaction or contract
Detect or prevent fraud and illegal activity
Fix bugs and ensure functionality
Protect free speech
Comply with legal obligations
Perform public interest research (with consent)
Use internally for expected business purposes
How to Submit a Request
To exercise your rights, please contact Dealer Inspire via:
Email: Privacy@DealerInspire.com
Phone: 855-357-4677 (ask for Privacy)
Mail:
Dealer Inspire c/o Cars.com
Attn: Privacy at Customer Care
300 S. Riverside, Suite 1000
Chicago, IL 60606
Response Timeline and Format
We aim to respond within 45 days. If more time is needed (up to 90 days), we’ll notify you. If you have an account, we may respond through it. Otherwise, we’ll reply by mail or email, based on your preference.
We do not charge a fee unless your request is excessive or repetitive. If a fee is needed, we’ll notify you in advance.
Non-Discrimination
We will not discriminate against you for exercising your rights. This means we will not:
Deny you goods or services
Charge different prices
Provide different levels of service
Suggest you’ll receive different treatment
Updates to This Policy
We may update this Privacy Policy at any time. Changes will be posted here with the revised date. Continued use of the site indicates your acceptance of any changes.